Case Study
Grand Flooring — Premium Flooring eCommerce (Frontend) A modern, conversion-focused eCommerce frontend for Grand Flooring — a premium flooring retailer serving the West Midlands for 25+ years. The site is built to feel luxurious, trustworthy, and to make enquiring or buying as frictionless as possible. Overview Grand Flooring sells laminate, engineered wood, LVT, solid wood, and tile flooring. The frontend lets customers: -Browse curated collections and individual products with full specifications -Calculate floor area and packs/m² directly on the product page (includes 10% wastage) -Add to cart and check out via Stripe -Book a free home measure across the West Midlands -Send enquiries via a modal, WhatsApp, or click-to-call -See live sale countdowns, Klarna 0% financing, and price-match guarantee offers -Read reviews, FAQs, and explore design inspiration -An Admin Dashboard lets staff manage products, banners, FAQs, footer content, design pages, categories, users, and orders. Brand & visual language -Palette — black/charcoal base, gold accent #C5A059, strategic red for sale/urgency, white background. -Typography — Montserrat everywhere (100–900 weights), loaded from Google Fonts. --Enforced site-wide via Tailwind config and a global CSS override so every element (including third-party libraries) renders in Montserrat. Motion — Framer Motion for hero transitions, modal entrances, scroll reveals, and micro-interactions. Layout — fluid, mobile-first, max-w-7xl content rails, generous spacing.

Built with a focus on user experience and technical efficiency, using modern technologies for a seamless and performant solution.
react · express js · Mongo DB · Node Js · Firebase · JWT · Stripe · Chatbot · Tailwind · Js · Tanstack Query · React Icons · Framer Motion · mollie pay
Continuously improving features and performance based on user feedback.